Saturday, June 21, 2008

There's a perfectly reasonable explanation for this

So, I've been away for a while. Partially, it was because, as stated in my previous post, my home computer was on the fritz. I finally fixed that last week. However, another reason I've been away is because I've been spending every free moment working on a little project for work. I don't know if I can even begin to explain it, but I'll try.

So, the company I work for is a custom publishing company, which primarily extends into the marketing side of the companies we deal with. So, say the marketing department of Big Giant Bank decides it wants to better connect with its customers in order to increase loyalty, open new accounts, set up more mortgages, etc. We work with Big Giant Bank to develop publications, Web sites, newsletters, microsites, webcasts, etc. to help the bank engage and connect with its customers.

Anyway, because so much of what we do is helping companies CONNECT with their customers, clients, franchisees, partners, etc., we've changed our slogan to "How Do You Connect?" Timed with this new slogan, my company launched a competition for our employees to attempt to answer this question through a video.

My friend/co-worker and I decided that the best way to answer this question involved putting on wigs and running around the city shooting each other, our friends, tourists, and other complete strangers with Nerf guns. THEN, because we are so crafty, we developed a Web site and gave people the option to choose alternate endings for the video, come up with some of their own, play silly games online, etc. You see, we're CONNECTING.

Anyway, if you want to see all this madness, go here. The site isn't totally complete, but it has the video, an alternate ending, and some other random stuff on there. I'll be updating it all week, and then beyond, assuming people leave some comments and suggestions. People like you. And my co-workers. And my boss, who will get to witness his employees running around Chicago in crazy costumes in the name of his company.

Seriously, do I have a great job, or what?